Downtown Master Plan,

City of Aubrey, Texas

Positioning for Explosive Growth

Located along the the US 377 Corridor and north of the US 380 Corridor in eastern Denton County, Texas, the City of Aubrey is poised to experience tremendous residential growth fueled by the regional employment corridors of US 75 and the Dallas North Tollway. With an authentic downtown, rural ranches, creeks, and sweeping landscapes of Cross Timbers forests, the community wants to preserve its heritage and uniqueness by focusing on attracting new growth while preserving its history.

Downtown Aubrey as a Focus Area

Aubrey residents recognize that their downtown is an authentic place that speaks to the area’s history and needs to be preserved and enhanced as the city grows from a rural community into a suburb of the Dallas-Fort Worth Metroplex. The Downtown Master Plan integrates a physical vision for Aubrey’s downtown – both its public improvements and private development potential. In addition this plan also provides the community a set of priorities and implementation tools to realize this vision.



Incremental Approach to Implementation

The unique element of this Downtown Master Plan is the fact that it provides the city a decision-making pathway with incremental steps towards implementing a much more ambitious plan over the next 20 plus years. It provides some immediate low cost, high impact improvements that will provide the city modest success to build much needed redevelopment momentum. As the city is poised for explosive growth in the next couple of decades, they have a long-term game plan to build their fiscal capacity to undertake many of the ambitious aspects of the vision for Downtown Aubrey.

This Downtown Master Plan was developed through an inclusive public design process over two days in February 2015 and additional public meetings in May 2015. It was adopted by the Aubrey City Council in May 2015.


“This project was undertaken with Hardin & Associates as the prime firm. Images courtesy of Huston Design LLC.”